Social Media & Content Manager
$75,000–$120,000 year
HybridNew York City, New York, United States
Job Summary
Manage social media and content across X, LinkedIn, and our blog to showcase The Tie's capabilities to institutional audiences; develop original analysis and commentary on crypto trends and onchain insights; collaborate with research and data science to surface compelling content; write and grow newsletters; create infographics and visual assets with the creative team; support product launches and company initiatives; monitor crypto markets and regulatory developments to identify timely content opportunities; conduct independent research to develop original angles and perspectives.
Required Qualifications
- 2+ years in marketing or content role
- Demonstrated success growing and managing social media accounts with measurable engagement and audience growth
- Strong writing portfolio with published work (blogs, threads, newsletters, research pieces)
- Ability to distill technical or data-heavy concepts into clear, compelling narratives for sophisticated audiences
- High proficiency with AI tools like Claude, ChatGPT, and others
- Experience collaborating with technical teams like data science, research, or product
- Experience partnering with creative teams to develop infographics and visual content
- Ideally located in New York
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