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Essense of AustraliaPosted 1 month ago

Social Media Content Creator

On-siteLenexa, Kansas, United States

Full TimeMedium

Job Summary

Create engaging social content including copy, photo, and video with cross-functional alignment. Manage brand-specific content calendars and publish campaigns across Instagram, TikTok, Pinterest, and Facebook. Capture live events, behind-the-scenes moments, and in-store experiences while curating user-generated content. Engage daily with social communities by responding and moderating interactions to foster connection. Monitor performance metrics and translate insights into actionable content improvements. Support paid social campaigns and partner with digital teams to meet KPIs. Stay current on trends and platform opportunities to ensure consistent brand voice and professionalism.

Required Qualifications

  • At least three to five years of strong social media experience in creating and managing social media content for consumer-facing brands
  • Genuine passion for social media and initiative in testing and adopting new practices
  • Experience in creating for Instagram, Facebook and TikTok and Pinterest
  • Ability to craft clear, engaging, audience-focused messaging
  • Skilled in photography and video creation
  • Familiarity with boosted and paid social campaigns
  • Strong understanding of how social campaigns support broader business and marketing objectives
  • Experience with analytics platforms such as Instagram Insights and Facebook Business Manager
  • Experience with content management tools such as Sprinklr, Later or Hootsuite
  • Experience in content creation tools such as Canva, CapCut, Adobe Creative Suite, etc
  • Knowledge of project management tools such as Microsoft Teams or Wrike
  • Ability to manage multiple projects, meet tight deadlines and adapt quickly
  • Ability to stay calm under pressure and maintain a professional brand presence
  • Exceptional attention to detail, organization and self-management
  • Process-oriented, with a strong work ethic and positive attitude
  • Flexibility to work outside standard hours as needed

Desired Qualifications

  • Bachelor's degree in Marketing, Advertising, Graphic Design, Communications, Business or related field preferred but not required

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