Social Media & Community Manager
$89,440,000–$93,600,000 year
On-siteTustin, California, United States
Job Summary
Prospect local designers, architects, and builders using social media as the primary outreach vehicle, while driving qualified homeowners into the Tustin showroom through targeted engagement on Nextdoor, Yelp, and Meta groups. Maintain a consistent physical presence across Newport Beach, Irvine, and the greater Orange County area to visit design firms and job sites, ensuring every digital interaction becomes a CRM-logged opportunity. Lead a diverse event calendar including trade events and homeowner workshops, and launch localized partnerships with influencers and designer showrooms to reach high-net-worth audiences. Report monthly statistics on engagement and outreach, partnering with the Head of Content to surface local story opportunities.
Required Qualifications
- 4+ years in a hybrid role spanning local marketing, trade relationships, and high-end community management
- A proven hunter mentality - using social media and offline networking as prospecting tools to open doors, build professional networks, and drive consumer traffic
- Experience with CRM platforms (HubSpot), social management suites (Dash Social, Hootsuite, Meta Business Suite), and community-building tools
- Familiarity with the Orange County luxury home-renovation landscape and the decision-making process for high-end residential projects
- Strong copywriting skills and command of platform-specific voice, tone, and formatting
- Experience briefing and shaping content with creative teams and video editors
- Bachelor's degree in Marketing, Communications, Journalism, or a related field - or equivalent work experience
Desired Qualifications
- Influencer marketing and partnership experience
- Retail or omnichannel marketing experience
- Passion for design, interiors, and the home-improvement space is a strong plus
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