Social Media & Community Lead
RemoteMiddle East, Maryland, United States
Job Summary
Lead the regional Social Media & Community COE by defining strategy, governance, and operating frameworks across all channels. Establish scalable playbooks and best practices to enable consistent execution, while owning the collection and analysis of community feedback, social listening, and customer sentiment to drive actionable recommendations. Build brand trust through engagement strategies and reputation management, partnering with Product, Marketing, PR, and Regional teams to embed insights into launches and communications. Train regional staff via coaching and toolkits, define performance metrics to measure community health and effectiveness, and continuously optimize processes and resource allocation between global and regional units.
Required Qualifications
- 6+ years of experience in social media, community management, digital marketing, or brand strategy within a fast-paced, digital-first organisation
- Proven experience leading regional or global social media and community functions across multiple markets
- Strong understanding of social listening, community engagement, customer sentiment analysis, and online reputation management
- Experience developing scalable frameworks, governance models, playbooks, and operational standards
- Strong stakeholder management skills with the ability to influence cross-functional teams and senior leadership
- Excellent analytical, communication, and presentation skills, with the ability to translate community insights into business recommendations
Desired Qualifications
- Strategic thinker who understands how social media and community contribute to brand, product, and business growth
- Passionate about customer engagement and building trusted communities
- Highly collaborative, with the ability to influence without direct authority across global and regional teams
- Data-driven, commercially minded, and comfortable making decisions based on customer insights and performance metrics
- Thrives in a fast-paced, high-growth environment and enjoys building scalable functions from the ground up
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