Social Media & Community Coordinator
HybridSydney, New South Wales, Australia
Job Summary
Manage JMC Academy's social media ecosystem across Instagram, TikTok, YouTube, LinkedIn, and Facebook by planning content calendars, creating native video, and publishing organic posts aligned with brand tone. Lead the Social Media Ambassador Programme by recruiting, training, and rostering student creators across Sydney, Brisbane, and Melbourne to capture campus life for campaigns. Act as the day-to-day voice of the brand by responding to community queries, moderating Discord and Reddit spaces, and escalating sensitive matters. Curate all content into the digital asset library, ensuring proper licensing and usage rights before reuse. Track performance metrics, analyze trends, and recommend platform innovations to the Head of Brand & Campaigns.
Required Qualifications
- 2–4 years' experience managing social media channels and online communities for a brand or organisation
- Demonstrated success planning and publishing content calendars and growing engaged audiences across Instagram, TikTok, YouTube and emerging platforms
- Experience briefing and working with content creators — such as student ambassadors, UGC creators, photographers or videographers — including quality-checking work against a brief
- Hands-on content creation skills: filming, editing and producing short-form video (Reels, TikTok, Shorts) with tools such as CapCut, TikTok/Reels editors or Adobe Suite
- Strong community management instincts — warm, professional and calm under pressure, with sound judgement on when to respond and when to escalate
- Experience working within brand guidelines and content approval processes
- Familiarity with social media scheduling, listening and analytics tools, and confidence turning performance data into clear reports and content decisions
- Strong organisational skills — able to manage rosters, briefs, budgets for casual hours and multiple concurrent workstreams
- Excellent written communication and storytelling ability, with a feel for youth culture, social trends and the creative industries
Desired Qualifications
- Degree qualification in Marketing, Media, Communications or a related creative field
- Experience recruiting, training or coaching junior creators, ambassadors or casual staff
- Experience contributing content to paid social campaigns and working with digital or media agencies
- Understanding of content licensing, talent releases and usage rights
- Experience in higher education, youth or creative-industry brand
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.