Social Media & Brand Manager
On-siteNew York, United States
Job Summary
Develop and execute a comprehensive social media strategy aligned with company goals, brand positioning, and audience growth objectives. Build and manage monthly and quarterly content calendars across all platforms while creating branded digital assets using Canva or similar tools. Analyze performance metrics and audience behavior to identify trends, optimize content strategy, and prepare weekly and monthly reports for leadership with actionable insights. Conduct competitor analysis, monitor platform updates, and collaborate cross-functionally with Sales, Recruiting, and Operations teams to support company-wide branding initiatives and drive measurable business results.
Required Qualifications
- 3+ years of experience in social media management, digital marketing, brand marketing, or a related field
- Proven experience developing social media strategies that drive audience growth, engagement, and measurable business results
- Strong understanding of social media analytics, reporting, audience insights, and performance optimization
- Experience building and managing content calendars, campaign schedules, and social media workflows
- Proficiency with Canva and social media management and analytics platforms such as Meta Business Suite, Sprout Social, Hootsuite, Google Analytics, SEMrush, or similar tools
- Strong understanding of platform algorithms, audience growth strategies, content performance analysis, and engagement optimization
- Excellent organizational and project management skills with the ability to manage multiple projects, campaigns, and deadlines simultaneously
- Data-driven mindset with the ability to interpret analytics and translate insights into strategic recommendations and actionable plans
- Experience collaborating across multiple departments and presenting performance insights to leadership teams
- Strong written, verbal, and visual communication skills with a keen eye for branding, design, and content quality
- MUST HAVE 2-3 YEARS OF EXPERIENCE
Desired Qualifications
- Familiarity with SEO, paid social advertising, employer branding, and digital marketing best practices is a plus
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