Social Media and Storytelling Specialist
$52,000–$60,000 year
On-siteWinona, Minnesota, United States
Job Summary
Manage daily posting, scheduling, and brand presence across the university's flagship social media channels including Instagram, TikTok, LinkedIn, YouTube, and Facebook. Develop and maintain a comprehensive organic content calendar that aligns with the institution's brand voice, researching and writing compelling short-form stories, video scripts, and captions. Act as a liaison to coordinate coverage with campus stakeholders such as academics, athletics, alumni, and enrollment, adapting long-form editorial into platform-native content. Engage daily with prospective students, faculty, and donors in comments and direct messages while tracking organic KPIs to optimize strategies. Monitor channels for reputational issues and manage public relations statements as directed.
Required Qualifications
- Bachelor's degree in communications, advertising, digital marketing, or related field
- 2-4 years experience running social media accounts with integrated marketing and communication campaigns
- Understanding of digital channels and best practices (Sprout Social, Facebook, LinkedIn, Tik Tok and more), including metrics and the user experience
- High ethical standards and integrity
- appreciation working for a Lasallian Catholic organization where mission and values ground all work
- The successful candidate must support, respect, and advance the mission of Saint Mary's University as a Lasallian Catholic institution
Desired Qualifications
- Experience crafting photo and video content for social media use
- Knowledge of AP style
- Working knowledge of Wrike or other project management software
- Understanding of design software or templates
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