Social Media and Creative Specialist
On-siteMuscat, Muscat, Oman
Job Summary
Oversee and execute the comprehensive social media strategy for the company campaign, ensuring alignment with overall marketing goals. Develop and maintain visual guidelines for corporate identity, standardize key visuals for annual campaigns, and create adaptations of thematic communications in both English and Arabic. Analyze current social media presence, formulate strategies to enhance brand awareness and drive sales, and write, edit, and schedule engaging content across platforms including Twitter, Instagram, Facebook, LinkedIn, and TikTok. Produce a minimum of 14 posts and 24 stories monthly, organize daily photography and videography sessions, and cover events at the mall. Manage social media advertising budgets, track performance metrics, and provide comprehensive monthly reports detailing campaign insights.
Required Qualifications
- Bachelor's degree in Marketing, Communications, or a related field
- Proven experience in social media management and campaign execution
- Strong understanding of various social media platforms and their respective audiences
- Excellent written and verbal communication skills in English and Arabic
- Proficiency in graphic design tools (e.g., Adobe Creative Suite)
- Ability to work collaboratively in a fast-paced environment
- Strong analytical skills to assess campaign performance
- Flexibility to work after hours during weekends and holidays as needed to meet campaign deadlines or attend events
- Strong project management skills with the ability to manage multiple campaigns simultaneously
- Experience with social media analytics tools to measure engagement and campaign success
- Creative mindset with an eye for detail in visual content creation
- Ability to adapt quickly to changing trends in social media and marketing strategies
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.