Social Media and Content Strategist
On-site · Carmel, Indiana, United States
Job Summary
Own the organization's social media presence, developing content and campaigns to support brand awareness, audience engagement, thought leadership, and lead generation. Translate subject matter expertise and marketing assets into engaging content across social media, email marketing, the website, and other digital channels. Develop and execute digital marketing campaigns that amplify thought leadership content, engage target audiences, and support lead generation objectives. Monitor competitor activity, industry developments, and emerging trends to inform content and campaign strategy. Analyze marketing campaign performance and recommend data-driven improvements to increase engagement, audience growth, and overall marketing effectiveness. Support promotion of participation in industry events (tradeshows, conferences, webinars) through digital marketing and social media activities. Stay current on digital marketing best practices, social media trends, content marketing strategies, and marketing technologies. Other duties as assigned.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or related field, or equivalent professional experience
- 5 to 7 years of experience in social media, content marketing, digital marketing, or a related role
- Proficiency with HubSpot and either Adobe Creative Suite or Canva
- Strong written and verbal communication skills
- Experience managing social media channels and executing digital marketing campaigns
- Healthcare IT, healthcare software, or other B2B technology industries preferred
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