Social Media and Analytics Marketing Manager
$83,200–$93,600 year
Remote · United States or New York City, New York, United States
Job Summary
Social Media and Analytics Manager responsible for strategizing, managing, and executing social media for Facebook, Twitter/X, YouTube, Instagram, LinkedIn, websites, and others; building audiences in the nonprofit sector; developing content and posting strategy; supporting events across Senior Planet geographies; optimizing paid social; engaging with supporters; measuring and reporting engagement and outcomes across channels; and ensuring equity-focused storytelling and asset-based framing. Requires 3-5 years in communications and/or social media, familiarity with Hootsuite and major platforms, analytics/reporting experience, and a proven ability to grow channels and manage multiple initiatives. Remote work option available; strong emphasis on diversity, equity, and inclusion. Proficiency with Wordpress, Mailchimp, and Adobe Suite is a plus.
Required Qualifications
- 3-5 years in communications and/or social media
- Familiarity with Hootsuite and social media platforms
- Experience in analytics and reporting social media statistics
- Experience building, growing and managing social media channels
- Multi-cultural or cross-cultural experience including ability to use social media to connect with diverse audiences
- Multi-lingual skills desirable
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