Social Media Analyst
On-siteMadrid, Madrid, Spain
Job Summary
Collect and integrate data from multiple social media platforms and sources like Sprinklr, Brandwatch, and Digimind to interpret organic and paid metrics across Facebook, Instagram, X, YouTube, and TikTok. Translate these metrics into actionable insights and recommendations aligned with defined social media strategies while preparing recurring daily, weekly, and monthly reports. Create and maintain analytics dashboards, manage social listening alerts and queries, and collaborate with strategy teams to support data-driven decisions. This role involves delivering clear, effective reports to help brands understand performance and guide strategic choices within Publicis Production's cross-media platform.
Required Qualifications
- At least 1 year of hands-on experience using social media listening tools
- Strong understanding of social media platforms, algorithms, audiences, and storytelling principles
- Advanced proficiency in Excel and Google Sheets (formulas, pivot tables, and large-volume data management)
- Comfortable working with and interpreting large datasets
- Exceptional attention to detail and the ability to synthesize complex information into clear, actionable insights
- Curious and proactive mindset, always looking for new ways to improve reporting and analysis processes
- Interest in and enthusiasm for Artificial Intelligence (AI), with a willingness to explore new AI-driven tools and applications that can enhance analytics, reporting, and social media performance
Desired Qualifications
- Experience with Sprinklr and familiarity with other social listening tools such as Pulsar, Brandwatch, Digimind, Netbase, and Social Studio
- Strong PowerPoint skills, with the ability to create visually engaging presentations
- Experience using AI-powered tools
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