Social Media Analyst
On-siteMadrid, Madrid, Spain
EXPIREDMadrid, Madrid, SpainOn-siteFull TimeEnterprise
Full TimeEnterprise
Job Summary
Collect and integrate social media data from platforms like Facebook, Instagram, X, and TikTok using tools such as Sprinklr, Brandwatch, and Netbase. Interpret organic and paid metrics to translate findings into actionable recommendations aligned with client strategy. Prepare recurring daily, weekly, and monthly reports alongside campaign-specific deliverables. Create and maintain analytics dashboards while managing social listening alerts and queries to extract meaningful conclusions. Collaborate with strategy teams to support data-driven decisions and explore AI-driven tools to enhance reporting processes.
Required Qualifications
- At least 1 year of hands-on experience using social media listening tools
- Strong understanding of social media platforms, algorithms, audiences, and storytelling principles
- Advanced proficiency in Excel and Google Sheets (formulas, pivot tables, and large-volume data management)
- Comfortable working with and interpreting large datasets
- Exceptional attention to detail and the ability to synthesize complex information into clear, actionable insights
- Curious and proactive mindset, always looking for new ways to improve reporting and analysis processes
- Interest in and enthusiasm for Artificial Intelligence (AI), with a willingness to explore new AI-driven tools and applications that can enhance analytics, reporting, and social media performance
Desired Qualifications
- Experience with Sprinklr and familiarity with other social listening tools such as Pulsar, Brandwatch, Digimind, Netbase, and Social Studio
- Strong PowerPoint skills, with the ability to create visually engaging presentations
- Experience using AI-powered tools
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