Social Media Activation Manager
RemoteGermany
Job Summary
Lead culturally relevant, social-first campaigns from ideation and creative briefing through production, launch, and performance analysis. Manage the full lifecycle of activations, including planning and executing creator-focused events, physical experiences, and experiential moments designed to generate organic engagement. Act as the strategic link between social, creative, and product teams, translating product priorities into impactful concepts while collaborating with the local social team, community management, and paid social groups. Apply deep knowledge of TikTok, Instagram, and YouTube Shorts algorithms to optimize campaign performance and identify real-time opportunities. Review all social assets and outputs to ensure strict adherence to brand guidelines and platform-specific technical requirements. Analyze activation performance to identify actionable insights, guide internal teams and agencies in optimizing future outputs, and share key learnings across the marketing organization.
Required Qualifications
- At least eight years of experience in social media marketing, creator or influencer management, experiential marketing, or a fast-paced digital agency environment
- Deep understanding of social platform mechanics, algorithmic content logic and creative optimisation for Gen Z and millennial audiences
- Strong knowledge of the German creator landscape, pop culture, online communities and real-time internet trends
- Demonstrated experience delivering creative event concepts and high-impact physical or hybrid brand activations
- Professional fluency in both German and English
- Experience working across multiple teams, agencies and senior stakeholder groups
Desired Qualifications
- Highly organised, proactive and structured when managing campaigns, events and multiple stakeholders
- An excellent communicator who is empathetic, responsive and diplomatic when working with internal teams, external agencies and creators
- Calm under pressure and comfortable responding to rapidly changing trends and cultural moments
- A collaborative team player who brings clarity, structure and executional excellence to complex international organisations
- Able to connect product benefits with consumer behaviours and cultural trends to develop creative, relevant and scalable solutions
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