Social Marketing Strategist
$73,000–$80,000 year
On-siteTorrance, California, United States
Job Summary
Develop and execute global social media strategies by scripting, shooting, and editing platform-native video and photo content across Facebook, Instagram, LinkedIn, and X. Manage the full content pipeline from narrative development to distribution, ensuring real-time coverage of trade shows and product launches while optimizing for SEO and brand affinity. Lead community engagement efforts, curate user-generated content, and drive influencer outreach to achieve specific growth targets in follower count and cross-channel interaction. Analyze performance metrics using tools like Sprout Social and Google Analytics 4 to refine tactics and deliver monthly reports on campaign effectiveness. This role requires on-site presence in Torrance five days a week with 15-20% travel for US and international events. Candidates must possess a Bachelor's degree in marketing or communications, three years of social media experience, and proficiency in Adobe Creative Cloud and project management platforms.
Required Qualifications
- A Bachelor of Arts degree in marketing, advertising, communications, digital strategy, or a related field
- At least two years of relevant experience with social media management
- 3+ years of proven experience in a social media or digital marketing role
- Must be on site in Torrance 5x a week
- Must have experience storytelling for consumer products or brands
- Must be comfortable with some minimal amounts of travel, as needed
- Must have demonstrable experience of driving social growth across all platforms
- Excellent written and verbal communication skills with the ability to tailor actionable messaging to diverse audiences
- Strong analytical and problem-solving skills with a data-driven approach to campaign optimization
- Juggle multiple projects with finesse, prioritizing tasks, managing deadlines, and ensuring seamless campaign execution
- Adaptable and flexible in a team environment, adjusting to changing circumstances and priorities as needed
Desired Qualifications
- Experience with marketing analytics and social media analytics tools
- Knowledge of the aviation, mobility, or manufacturing industry
- Passion for the aerospace industry and Robinson Helicopter's legacy of innovation
- Bilingual in English and Spanish
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