Social Marketing Manager
$90,000–$100,000 year
HybridLos Angeles, California, United States
Job Summary
Act as subject matter expert for social and YouTube paid media campaigns, developing strategic recommendations and executing flawless initiatives to reach brand objectives. Manage timelines for planning, coordinate with creative and project management teams for asset delivery, and optimize campaigns to drive performance and learnings. Track all spending, validate media partner invoices, and problem solve with vendor platforms while keeping the team abreast of platform changes and digital trends. Present plans to internal constituents and the Marketing Team, ensuring continuous improvement through testing and learning.
Required Qualifications
- 4–6 years of experience in social marketing, with a proven understanding of how to plan, develop, execute, and optimize paid digital campaigns using social platforms and YouTube
- Active usage and native understanding of the mentioned digital platforms
- Strong understanding of Facebook Ads Manager, Google Ads (video) and social media management platforms like Hootsuite
- Experience with campaign builds on other platforms, such as TikTok, Pinterest, and Snap
- Familiarity with GA/GTM for campaign optimization/tracking
- Prior experience with testing/measurement on the platforms
- Data analysis and Excel proficiency a must
- Excellent written and oral communication and presentation skills with ability to articulate and persuasively sell strategic concepts within the agency and directly to clients
- Knowledge of organic platforms, especially as they relate to paid amplification
- Bachelor's degree with a focus on Marketing, Communications or Business
- Must be available for weekend shifts
- Must be able to lift 50 lbs
Desired Qualifications
- Understanding of community management/social listening and aligned tools (e.g. Brandwatch) a plus
- Facebook Blueprint and other social certifications a plus
- Knowledge of SEM/SEO and Email a plus
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