Social Marketing Activation Lead, Aveeno
$110,500–$156,000 year
HybridSummit, New Jersey, United States
Job Summary
Lead the Aveeno organic social strategy and execution across owned channels and creator partnerships, translating brand strategy into engagement-driving content and activation plans. Manage influencer identification, briefing, content development, and performance measurement for the Face portfolio while overseeing editorial planning, content calendars, and community engagement. Develop integrated social and creator programs supporting product launches, retailer priorities, and cultural moments in collaboration with agencies and cross-functional stakeholders. Analyze campaign results and social listening data to optimize performance and inform future activation strategies.
Required Qualifications
- Organic social strategy and execution experience
- Influencer strategy and campaign management experience
- Experience leading editorial planning and content calendar development across social platforms
- Experience monitoring emerging social media trends, platforms, and consumer behaviors
- Experience developing and optimizing multimedia content, including video, creator-led assets, and platform-native content
- Experience managing community engagement and ensuring consistent brand voice across owned social channels
- Experience partnering with agencies and cross-functional stakeholders to execute creator campaigns
- Experience managing influencer timelines, content reviews, and activation workbacks
- Experience developing integrated social and creator activation plans
- Experience collaborating with Paid Media, PR, DCOMM, CRM, and Shopper Marketing teams
- Experience leveraging data-driven insights to inform content strategy and optimize organic social and influencer performance
- Experience monitoring, analyzing, and reporting on social and creator campaign results
- Experience translating social listening, platform trends, and performance data into strategic recommendations
Desired Qualifications
- Experience supporting product launches, retailer priorities, tentpole campaigns, and cultural moments
- Experience with sensitive skincare domain knowledge
- Experience supporting onboarding for potential future social and community building platforms
- Experience identifying opportunities to leverage creator content across owned channels and broader marketing initiatives
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