Social Marketer
HybridAccra, Greater Accra, Ghana
Job Summary
Develop social distribution plans for every major marketing campaign, identifying where conversations happen and building strategies that maximize earned reach beyond Chowdeck's owned channels. Own the social media presence across Instagram, TikTok, X, Threads, Snapchat, Facebook, and YouTube by managing publishing calendars, campaign rollouts, and live cultural moments during events like BBNaija and AFCON. Build long-term relationships with UGC creators, meme pages, and micro-influencers while managing community engagement to encourage user-generated content and escalate customer issues. Partner with designers and copywriters to create optimized content, develop asset libraries and trend briefings, and own performance reporting on organic reach, engagement, and referral traffic to continuously improve results.
Required Qualifications
- 4+ years in social media, brand marketing, creator marketing or community building, with experience growing consumer brands online
- deep understanding of Nigerian internet culture and strong editorial instincts for what will travel
- excellent writing and communication skills and strong creative judgment
- experience managing creators or influencers and building long-term creator networks
- comfortable working during live events and fast-moving campaigns, and thrive in ambiguous, high-speed environments
- familiar with analytics and reporting tools and are data-informed in how you make creative decisions
- genuinely curious about internet culture — not because you have to be, but because you enjoy understanding how culture evolves
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