Social Distribution Manager
$110,000–$150,000 year
On-site · New York City, New York, United States
Job Summary
As the Social Distribution Manager at Profound, you will lead the social distribution strategy primarily on LinkedIn, leveraging original research to create high-performing social content. You will develop a systematic approach for turning raw data and insights into engaging posts while collaborating closely with research and customer-facing teams. Key responsibilities include building an employee advocacy program, setting creative directions for content, managing social analytics, and optimizing reach through experimentation and data-driven decisions. The ideal candidate has measurable experience in social distribution, strong writing skills, and a deep understanding of professional audience engagement.
Required Qualifications
- Experience building social distribution programs that drove measurable growth
- Deep understanding of LinkedIn, its performance dynamics, and algorithm
- Strong instinct for identifying interesting insights from data
- Strong writing skills capable of capturing executive voice
- Analytical and data-informed, with measurement of performance adjustments
- Experience in B2B, SaaS, or tech environments
- Proactive and organized with the ability to manage multiple workstreams
Desired Qualifications
- Bonus experience with employee advocacy platforms such as GaggleAMP or Sprout
- Bonus background in data journalism, research communications, or content roles where you have translated complex information into accessible stories
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