Social Content Strategist
$55,000–$55,000 year
On-siteSurrey, British Columbia, Canada
Job Summary
Develop and manage the content calendar and social storytelling flow while producing video-first content from concept to editing. Create short-form ad versions to support marketing campaigns, write copy and CTAs, and interact with the online community. Initiate and manage collaborations with students and partners to expand reach, lead UGC campaigns including testimonials and tag challenges, and track performance analytics for monthly reports. Co-plan and host quarterly events to directly engage with students. Work closely with the producer and designer to bring campaigns to life. This role supports Western Community College's Bachelor of Hospitality Management and diploma programs across business, healthcare, and IT.
Required Qualifications
- Bachelor's degree or diploma in Marketing, Communications, Digital Media, or related field (equivalent experience also accepted)
- 2–4 years of hands-on experience managing or creating social media content for a brand, agency, or organization (not just personal accounts)
- Proven ability to conceptualize, script, and execute short-form video content (Reels, TikTok, Shorts)
- Experience using Meta Business Suite, Canva or other editing tools, and basic analytics dashboards
- Strong storytelling, scripting, and on-camera direction skills
- Understanding of data-driven social strategy, knowing what to test, when to iterate, and how to measure success
- Monday to Friday, 9 AM to 5:30 PM (8 hours per day/ 40hours per week)
- Up to 5 % to local campuses or events (occasional after-hours coverage)
Desired Qualifications
- Two links to short-form videos you've created or directed (highly recommended)
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