Social & Content Strategist
$120,000–$160,000 year
On-siteNew York City, New York, United States or New York, United States
Job Summary
Own the strategy, planning, and execution of Maiden Home's organic social channels, translating brand vision and cultural perspectives into platform-first narratives for product launches, craftsmanship stories, and community moments. Develop the Founder's personal social platform by partnering closely to transform her creative vision and expertise into content that strengthens authority within the design community. Build repeatable editorial franchises and content formats across brand and founder channels while capturing elevated social-first content around behind-the-scenes moments, studio visits, and creative processes. Serve as the social strategy lead within the Brand team, partnering cross-functionally with Creative, PR, Product Design, Retail, Trade, and Sales to identify storytelling opportunities and engage designers, architects, editors, and tastemakers. Manage social operations including content calendars, publishing, community engagement, performance analysis, and optimization to ensure every touchpoint reinforces the position as a leading voice in luxury design.
Required Qualifications
- 5-8 years of experience in social strategy, content strategy and community building
- Proven experience growing and evolving social platforms for brands, founders, creative leaders, tastemakers, or culturally influential voices
- Deep understanding of social platforms and how audiences engage with content today
- Exceptional visual taste and fluency in the worlds of design, interiors, architecture, art, fashion, luxury and culture
- Strong creative judgment with the ability to identify what feels culturally relevant, elevated and authentic to a brand
- Experience developing social-first content strategies that build brand perception, community and influence
- Ability to translate an established creative vision and brand point of view into a digital presence through content, curation and community
- Strong network instincts with an ability to identify the people, platforms, and conversations a brand should be connected to
- Comfortable working directly with founders, executives, or senior creative leaders
- Highly proactive, organized, and entrepreneurial — able to build structure, identify opportunities and move quickly
- Strong communication skills with the ability to collaborate across creative, PR, design and commercial teams
- This role is located at our New York headquarters, located in the TriBeCa design district where we work together every day in office
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