Social & Content Specialist
HybridCremorne, Victoria, Australia or Cremorne, New South Wales, Australia
Job Summary
Execute global organic social strategy across Meta, TikTok, YouTube, LinkedIn, and emerging platforms while managing content calendars for campaigns, product launches, and athlete moments. Produce platform-native short-form video, stills, and copy by filming, editing, and directing shoots with the Creative team, athletes, and creators. Coordinate influencer and creator campaigns from briefing through delivery, manage daily community engagement, and amplify earned media coverage. Monitor social trends, competitors, and performance insights to continuously improve content and channels. Report on audience growth, engagement, sentiment, and social-driven eCommerce traffic to support the Global Head of Marketing.
Required Qualifications
- 3–5+ years' experience in organic social/content, ideally within sports, retail, lifestyle or culturally-led consumer brands
- A proven track record of growing social channels, with results and numbers to show for it
- Strong hands-on content creation skills across filming, editing, copywriting and short-form video
- Experience coordinating influencer and creator campaigns
- Strong platform-native knowledge and an understanding of what works across different channels
- Excellent community management instincts, judgement and brand-safety awareness
- Confidence using data, performance insights and social listening to shape content decisions
- Strong organisational skills and the ability to manage multiple campaigns, deadlines and budgets
- A genuine interest in sport, performance and the 2XU brand
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