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Hearst NewspapersPosted 1 week ago

Social Content Creator

HybridAustin, Texas, United States

Full TimeBachelors DegreeLargeMedia Services

Job Summary

Create and execute a vision to grow audiences for Statesman brands on social media, including Hook'em and Austin360. Shoot, edit, and post video content, podcast clips, and promotional touchpoints across Instagram and TikTok. Identify user-generated content to enhance storytelling and interact with the social audience to build loyalty. Maintain high journalistic, audio, and visual standards while ensuring content follows digital copyright laws. This role sits on the Audience Team, working closely with reporters and other newsroom departments to expand off-platform reach.

Required Qualifications

  • Demonstrated ability to grow a brand on social media
  • Experience with video editing, specifically vertical social video
  • Experience with shooting, editing and posting podcasts
  • Proficiency in Canva and Adobe products: Photoshop, Premiere, Audition
  • Bachelor's degree in marketing, advertising, journalism or related field
  • 2+ years of professional experience in a similar role
  • Open to recent grads who have strong internship experience

Desired Qualifications

  • Social-media native who enjoys keeping up and participating in trends
  • Demonstrated ability to experiment, and pivot when things aren't working
  • Team player who can rally colleagues around an idea
  • Able to learn new tools and tech independently and quickly
  • Able to consistently meet tight deadlines
  • Uses data to make strategic decisions
  • Experience with performance analytics tools like Google Analytics, Marfeel, Looker Studio

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