Social & Community Lead
On-siteGuadalajara, Jalisco, Mexico
Job Summary
Own digital content and communication strategy across owned platforms in Mexico and the US, translating marketing objectives into a social-first plan. Define content pillars, tone, and paid media strategy on Meta and TikTok, while administering the social budget to maximize impact per invested peso. Build and nurture the brand community, generate clear briefings for production teams, and develop dashboards for quantitative decision-making. Lead, develop, and coach the Community Managers (MX & US) to ensure cultural relevance. This strategic role operates within an in-house creative unit, requiring full bilingual command (English/Spanish) and on-site presence in Guadalajara with occasional travel.
Required Qualifications
- 5+ years in digitally-focused creative agencies working with mass-consumption (CPG) brands
- 5+ years creating content (UGC and audiovisual) for culturally relevant brands
- 3+ years managing paid media on social platforms (Meta and TikTok primarily), with direct budget ownership
- People leadership experience (this role manages 2 direct reports)
- Bilingual English/Spanish, full oral and written command (the role manages the US community); Spanish native
- Bachelor's degree — field open; ideally Communication, Advertising, Digital Marketing, or a creative field
- Eligible to work in Mexico
- Able to work on-site in Guadalajara and relocate if needed
- Availability to travel occasionally (~30%: shoots, activations, US market immersion)
Desired Qualifications
- Client-side experience within a mass-consumption (CPG) brand
- Experience managing brands outside Mexico (US market a plus)
- Experience managing sports / lifestyle brands
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