Social Analyst (Social Intelligence & Listening)
$81,700–$122,500 year
On-siteBoston, Massachusetts, United States
Job Summary
Lead always-on social listening programs to uncover audience behaviors, cultural trends, and emerging opportunities across Hasbro brands and franchises. Synthesize real-time insights into actionable takeaways for cross-functional teams and own monthly social health reports highlighting performance trends, risks, and opportunities. Produce campaign pulse reporting with 24-hour, 7-day, and wrap recommendations to optimize in-flight and future campaigns, while shaping media planning and brief responses by integrating audience insights, platform behaviors, and cultural context. Partner with franchise, licensing, and brand teams to bring social insights upstream into 2–3 year franchise planning and canon development, informing licensed consumer product prioritization based on audience demand signals.
Required Qualifications
- 5–8+ years in social analytics, digital intelligence, or consumer insights
- Deep expertise in social listening platforms
- Ability to translate data into compelling narratives and strategic recommendations
- Strong understanding of platform dynamics, fandom culture, and internet trends
- Experience influencing cross-functional stakeholders (marketing, PR, product, licensing, etc.)
- Comfort working across both real-time reporting and long-term strategic analysis
- Strong background in social listening query development and insight synthesization
- Onsite Tuesday – Thursday at Hasbro's new HQ location in Boston, MA
- Onsite Tuesday –Thursday at Hasbro's HQ in Pawtucket, RI or at Hasbro's temporary location in Boston, MA
Desired Qualifications
- Experience supporting entertainment, gaming, toys, or franchise-based brands
- Deep expertise in social listening platforms (Sprinklr preferred)
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