SMB Marketing Manager
RemoteJapan
Job Summary
Own demand generation programs and campaigns for the SMB sales segment and startups in Japan, partnering with cross-functional stakeholders to plan and deliver results. Develop a strong understanding of the Notion product and SMB user journey to identify high-impact plays, then execute end-to-end events and webinars from planning through post-event lead management. Build awareness of the Notion for Startups program among early-stage companies to drive trial acquisition through localized, high-velocity campaigns. Execute demand gen campaigns in marketing automation platforms, manage GTM systems including Salesforce and Outreach, and own lead and pipeline reporting for the SMB segment.
Required Qualifications
- 5–7 years of experience managing and executing demand generation programs and campaigns for B2B companies
- Proven track record of hitting aggressive growth goals by leveraging campaigns such as email and webinars, with expertise in end-to-end campaign development, execution, and measurement
- Proficiency with marketing automation platforms, SFDC, Outreach, Sansan and Figma
- Customer-centric and insight-driven. You understand the customer journey and each influencer in the decision-making process, and you use customer insights to design campaigns
- Strong cross-functional relationship-building skills. You've worked closely with sales, content, SDRs and operations partners
- Experience planning and executing webinars from start to finish
- Previous experience working with global teams
- Proficient in fluent-level Japanese and business-level English, both written and verbal
- A builder mindset
Desired Qualifications
- Be a Notion power user and are already an advocate for the tool
- Track record of interacting with startup founders, VC firms, and incubators
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