Silver Dollar City - Marketing, Social Media Manager & Content Team Lead (Exempt)
On-siteBranson, Missouri, United States
Job Summary
Own and manage the social media content calendar across all Silver Dollar City Parks & Resorts channels, ensuring consistent, on-brand, and timely publishing. Lead and develop a growing team of content creators, providing creative direction, performance feedback, and growth coaching. Personally write and publish social-first content on a regular, ongoing basis, translating brand strategy into high-performing content. Use performance data and platform insights to continuously refine content strategy, posting cadence, and creative direction. Partner closely with the Influencer Marketing Manager to align owned and earned content strategies, while coordinating with the Publicity team to ensure social and earned media stories reinforce each other. Manage cross-functional project logistics for the content team, including scheduling, asset tracking, and deadlines across PR, social, web, and email. Deliver regular performance reporting to the Director of Content & PR. Maintain a deep working knowledge of TikTok, Instagram, YouTube, Facebook, and emerging platforms to represent Silver Dollar City's voice and brand standards. Assist as needed with major Marketing events including product announcements, park openings, media days, and industry events.
Required Qualifications
- Bachelor's Degree in Marketing, Communications, Journalism or a related field preferred
- 4–6 years of social media management experience
- at least 1–2 years in a leadership or mentorship capacity
- Demonstrated experience owning a content calendar and managing a publishing cadence across multiple platforms
- Proven track record of growing audience engagement and reach through data-informed strategy
- Experience working with video-first content and managing or mentoring creative talent
- Familiarity with social media management and analytics tools (Sprout Social or similar)
- Experience in destination marketing, theme park, hospitality, tourism, or entertainment industries
- Strong writing and storytelling skills with the ability to translate brand strategy into scroll-stopping content
- Genuinely friendly, curious, and guest-focused, embodying Silver Dollar City's servant leadership values
- A natural people-developer who invests in the growth of those they lead and fosters a collaborative team environment
- Self-motivated and disciplined, with the ability to prioritize and complete work on a timely basis, even amid ambiguity
- Detail oriented, data literate, and highly organized
- Ability to thrive in a fast-paced, ever-changing environment and adapt quickly
- Must display and live out Servant Qualities by being: patient, kind, humble, respectful, selfless, forgiving, honest and committed
- Must maintain strict confidentiality and sound judgment regarding privileged information
- Must be sensitive to the needs of our Guests and feel empowered to meet their needs within company guidelines
- Must be able to lift up to 30 pounds at times
Desired Qualifications
- Bachelor's Degree in Marketing, Communications, Journalism or a related field preferred
- Experience in destination marketing, theme park, hospitality, tourism, or entertainment industries strongly preferred
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