Shopper Marketing Manager, On Trade, CCV
On-siteCaracas, Distrito Federal, Venezuela
Caracas, Distrito Federal, VenezuelaOn-siteFull TimeBachelors DegreeEnterprise
Full TimeBachelors DegreeEnterprise
Job Summary
Translate brand and portfolio strategies into shopper activation plans that influence purchase decisions and drive conversion across Caribbean, Central America, and Venezuela. Develop activation toolkits, POS mechanics, and shopper communication guidelines while interpreting insights to optimize investment and ROI. Manage agency briefs, define standards, and lead continuous optimization based on performance data. Collaborate cross-functionally with Brand Teams, Channel Development, and distributor partners to ensure activations are rooted in shopper behavior and channel realities.
Required Qualifications
- Bachelor's degree or equivalent experience in Marketing, Business Administration or related rigor
- Minimum 5 years' experience in Shopper Marketing
- Fluent in English and Spanish (written and spoken)
- Strong understanding of shopper behavior, path-to-purchase and channel dynamics
- Experience developing shopper activation strategies, POS programs and activation toolkits
- Strong agency management and project management experience
- Experience interpreting shopper, consumer and commercial insights to drive activation decisions
- Strong analytical and financial competence with experience measuring marketing efficiency and value
- Excellent communication, presentation and influencing skills
- Strong cross-functional collaboration and collaborator management capabilities
- Ability to balance critical thinking with detailed execution
- Willingness to travel across the CCV region
Desired Qualifications
- Experience in Ontrade Channel a plus
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