Shopper Activation Manager
Hybrid · Phoenix, Arizona, United States or Franklin, Tennessee, United States
Job Summary
Shopper Activation Manager to lead and own onsite and offsite media strategy and activation within the Retailer’s Media Network, coordinating with the Retailer Ads/Marketing Team, Mars account team, Agency of Record, Marketing, and National Media Managers to deliver integrated activation plans across in-store, media, merchandising, and digital channels. Own activation strategy and execution, ensure alignment with Joint Business Plans, manage budgets and POs, and collaborate with cross-functional teams to optimize full-funnel campaigns. Three Manager positions exist across Grocery, Value & Specialty, and Drug & Mass channels; role involves hands-on search management, budget ownership, and leadership in retail media programs with occasional remote work in a hybrid setup.
Required Qualifications
- A Bachelor's Degree and at least 4 years of experience in the CPG or retail media industry
Desired Qualifications
- Bachelor's Degree
- 4+ years of experience in the CPG or retail media industry
- 3+ years of experience directly managing retail media programs (e.g., Amazon Ads, Walmart Connect, Kroger Precision Marketing)
- 2+ years of client-side experience within a CPG company's sales, marketing, or eCommerce team
- Strong understanding of digital media landscape (search, display, social)
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