Shopper Activation Manager, Drug & Mass
On-siteFranklin, Tennessee, United States
Job Summary
Lead onsite and offsite media strategy and execution within the Retailer's Media Network to support sales objectives and financial targets. Manage the Retailer's Ads/Marketing Team relationship and define activation plans across in-store, media, merch placements, search, and other retailer capabilities. Own the day-to-day relationship with the Agency of Record, handling search campaign management and display media campaigns in partnership with the customer team. Support Sales Account Teams in delivering business targets with integrated full funnel plans while coaching sales associates on paid search, display media, and digital coupons. Own budget and purchase order management for all retail media investments, including funding changes and reporting to centralized forums.
Required Qualifications
- Bachelor's Degree
- at least 4 years of experience in the CPG or retail media industry
- Proven analytical skills
- at least 2 years of experience interpreting sales data, campaign performance, or other relevant metrics to drive business decisions
Desired Qualifications
- 3+ years of experience directly managing retail media programs (e.g., Amazon Ads, Walmart Connect, Kroger Precision Marketing)
- 2+ years of client-side experience within a CPG company's sales, marketing, or eCommerce team
- Strong understanding of the digital media landscape, including search, display, and social media advertising
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