Service Line Marketing Strategist
On-site · Houston, Texas, United States
Job Summary
Lead the strategic marketing of assigned service lines by partnering with administrative and physician leaders to develop and execute omni-channel marketing plans that drive growth and revenue. Create, implement, and measure annual marketing strategies with a strong emphasis on digital channels (SEO/SEM, social media, website optimization) and performance reporting. Provide strategic direction, collaborate with creative and cross-functional teams to ensure cohesive campaigns and up-to-date digital touchpoints, and manage marketing plans from concept through execution for key priorities.
Required Qualifications
- Bachelor's degree in business, marketing, or related field
- 4 years progressive marketing or communications experience
- Detailed knowledge of marketing principles and tactics, strategic planning, direct marketing, and creative development
- Digital media and marketing experience (paid search, digital display, email marketing, social media, and reporting)
- Experience working with executive leadership
- Agency experience preferred
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