SEO Specialist
$75,000–$95,000 year
On-siteChicago, Illinois, United States
Job Summary
Manage day-to-day operations for IG North America websites, including content updates and organic performance monitoring. Support the development and execution of a comprehensive SEO and GEO strategy to improve organic visibility, search rankings, and presence in AI-generated search results. Conduct keyword research, technical SEO audits, and structured data implementation to strengthen search and AI visibility across regions. Partner with the Web & CRO Lead to align initiatives with broader website optimization goals while auditing and optimizing existing content for engagement and crawlability. Establish content guidelines and manage digital asset libraries to ensure ADA compliance and strategic organization. Assist with website troubleshooting and coordinate with technical teams to resolve issues quickly.
Required Qualifications
- Bachelor's degree in marketing, communications, IT, data analytics, computer science, web development, or related field
- 1-3 years of experience in website management, SEO, or digital marketing
- Proficiency with content management systems (Contentstack preferred), HTML, CSS, tag management, and basic web technologies
- Familiarity with keyword research tools, SEO performance metrics, and an interest in GEO/AI search trends
- Exposure to technical SEO concepts (crawling, indexing, site architecture) and tools like Google Search Console
- Understanding of responsive design principles and good user experience
- Strong analytical skills with experience using Google Analytics and other web analytics platforms
- Ability to translate SEO and GEO insights into actionable content and website recommendations
- Detail-oriented with excellent project management and communication skills
- Self-motivated learner who thrives in a fast-paced, collaborative environment
- Ability to listen, understand, assess, and assist with any customer issues, asking questions as needed and giving detailed directions in response
Desired Qualifications
- Experience with website accessibility standards and regulatory compliance
- Familiarity with Figma and Jira
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