SEO Specialist
On-siteHouston, Texas, United States
Job Summary
Conduct keyword research to identify target keywords and optimize website content accordingly. Develop and implement on-page and off-page SEO strategies to improve organic search rankings. Monitor and analyze website performance using SEO tools to make data-driven recommendations for optimization. Collaborate with content creators to ensure SEO best practices are incorporated into the content development process. Perform technical SEO audits and provide recommendations for website improvements. Track, analyze, and report on SEO performance metrics using tools such as Google Analytics and Google Search Console. Collaborate with the development team to implement technical SEO improvements. Stay informed about competitor strategies and industry developments to identify opportunities and competitive advantages.
Required Qualifications
- Proven experience as an SEO Specialist or similar role
- In-depth knowledge of SEO best practices, search engine algorithms, and ranking factors
- Familiarity with SEO tools such as SEMrush, Moz, or Ahrefs
- Experience with website analytics tools, such as Google Analytics and Google Search Console
- Strong analytical skills and ability to interpret data and derive actionable insights
- Excellent communication skills, both written and verbal
- Ability to work independently and collaboratively in a team environment
- Stay updated with the latest trends and developments in the SEO industry
Desired Qualifications
- Relevant certifications or degrees in digital marketing or related fields are a plus
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.