SEO Specialist

SEO Specialist responsible for driving organic growth and rankings across high-impact websites through technical SEO, keyword research, content optimization, and site health. You will conduct in-depth keyword research using SEMrush, Ahrefs, and Google Keyword Planner, map keywords to search intent and funnel stages, optimize on-page elements (meta titles/descriptions, headings, internal linking, URL structure), implement schema markup, run technical audits with Screaming Frog/Sitebulb/SEMrush to fix crawl/indexing issues, improve Core Web Vitals, page speed, and mobile performance, manage XML sitemaps/robots.txt, and lead off-page efforts like ethical link-building. You’ll analyze data in Google Analytics and Looker Studio/Power BI to track keyword rankings, organic traffic, and conversions, delivering regular dashboards and insights. Collaborative cross-functional work with content writers, developers, and marketing teams to inform website redesigns, migrations, and new launches. Strong balance of technical SEO and content strategy, data-driven decision making, and proactive execution are essential.