SEO Specialist
Remote · Pakistan
Job Summary
SEO Specialist to improve website visibility and organic traffic across digital properties. Responsibilities include in-depth keyword research and strategy, on-page optimization (metadata, title tags, internal linking, image alt text, URL structures), implementation of structured data, technical SEO audits and fixes (crawl/indexation issues, Core Web Vitals, mobile performance), off-page SEO and link-building, and analytics/reporting using Google Analytics and Google Search Console. Collaboration with content, development, and marketing teams to align SEO initiatives with content planning, migrations, and product launches. Required skills include a strong blend of technical SEO and content strategy, proficiency with SEO tools (SEMrush, Ahrefs, Screaming Frog, GA, GSC), experience with WordPress/Webflow/Shopify, and a data-driven mindset to drive organic growth. This is a remote role based in Pakistan with flexible working hours and client-aligned schedules.
Required Qualifications
- 2+ years of professional SEO experience
- Proficiency with SEO tools including SEMrush, Ahrefs, Screaming Frog, Google Analytics, and Google Search Console
- Strong understanding of technical SEO, on-page SEO, and off-page SEO best practices
- Experience working with CMS platforms such as WordPress, Webflow, or Shopify
- Understanding of keyword research, search intent, and organic growth strategy
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