SEO & Organic Growth marketer
Hybrid · Amsterdam, North Holland, The Netherlands
Job Summary
Own end-to-end organic growth strategy across classical search, AI-driven search, and social discovery platforms. Translate strategy into concrete initiatives, backlogs, experiments and releases with clear owners, timelines and impact. Build, maintain and optimise a scalable organic growth engine, including tooling, processes, templates and standards. Actively analyse and optimise organic performance through technical SEO improvements, content optimization, information architecture, structured data, and GEO/AI-ready search readiness. Set up and own experiments, A/B tests and pilots to validate growth levers and emerging search behaviors. Embed SEO in agile product teams, translating requirements into clear tickets for developers and designers. Take ownership of traffic, conversion and KPI contributions, and collaborate with product managers, engineers, and agencies to align paid, owned and organic search from a holistic growth perspective. Develop best practices, playbooks and guidelines to scale impact, and contribute to ING’s international search communities.
Required Qualifications
- 5+ years hands-on SEO and organic growth experience
- Bachelor’s or Master’s degree in a relevant field
- Experience working with developers and product teams in an agile environment
- Comfortable using AI, automation and workflows to scale impact
- Experience in both agency-side and in-house environments
- Strong analytical mindset and ability to connect actions to business results
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