SEO Manager
$110,000–$125,000 year
On-site · Irvine, California, United States
Job Summary
Lead and execute comprehensive SEO strategies across traditional and AI-powered search, optimize content and site architecture for both traditional search engines and AI-driven platforms, drive GEO initiatives to improve brand visibility in AI-generated responses, collaborate with Marketing, Brand, and Technology to ensure content aligns with standards and technical requirements, analyze performance using Google Analytics, Amplitude, and AI search tracking platforms, stay ahead of industry trends, develop scalable SEO processes and reporting, support keyword strategy, on-page optimization, metadata and content audits, monitor content performance, and drive improvements based on data and user behavior, while maintaining cross-functional collaboration across multiple brands within the Xponential Fitness portfolio.
Required Qualifications
- 5+ years of SEO experience
- Strong understanding of AI-driven search
- Experience with Generative Engine Optimization (GEO) strategies
- Proficiency in SEO tools
- Experience working with content management systems
- Strong analytical and problem-solving skills
- Excellent communication and cross-functional collaboration abilities
- Strong writing and editing skills with understanding of digital user behavior
- Working knowledge of SEO principles and optimization tools
- Experience collaborating across marketing and technical teams
- Multi brand or franchise experience preferred
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