SEO Manager
$60,000–$60,000 year
HybridEdinburgh, Scotland, United Kingdom
Job Summary
Deliver growth in organic search visibility, traffic, and sales by executing SEO and GEO strategies across Tesco Insurance and Money Services product portfolios. Build and manage a prioritised content roadmap that aligns customer search intent with business objectives, while identifying growth opportunities through analysis of search performance, competitor activity, and market trends. Provide actionable performance insights via robust reporting and analysis, embedding SEO best practice in all strategic planning. Manage SEO initiatives across internal teams and agency partners to ensure effective execution aligned with strategic priorities, specifically targeting visibility within AI-powered search experiences.
Required Qualifications
- Proven experience (4+ years) developing and delivering successful SEO strategies that drive measurable improvements in organic visibility and business performance
- Strong understanding of technical SEO principles, including indexation, site architecture and structured data
- Advanced analytical skills with the ability to interpret performance data and identify opportunities, with experience in leading SEO analytic platforms such as Google Search console, Semrush, Ahrefs or similar tools
- Experience managing stakeholders and agency partners, with the ability to influence and collaborate effectively across cross-functional teams
- 2 days per week onsite
Desired Qualifications
- Experience optimising visibility across AI-powered search platforms and emerging search technologies, including GEO methodologies
- Experience developing content and optimisation strategies specifically designed to improve visibility within AI answer engines
- Knowledge of digital PR and authority-building strategies
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