SEO Manager - Sports Direct EU
On-site · London, England, United Kingdom
Job Summary
SEO Site Manager for Sports Direct EU focused on defining and executing the EU SEO roadmap. Lead an SEO exec, collaborate with the UK SEO Lead and external partners to improve information architecture, content management, and SEO techniques across European sites. Responsibilities include technical SEO issue resolution, localisation-driven content planning using local keyword insights, monitoring KPI performance across EU markets, producing actionable performance reports on traffic, rankings, and revenue from organic search, identifying growth opportunities across regions, and staying current with industry best practices. Requires hands-on SEO experience in an ecommerce environment, a proven track record of delivering SEO strategies that drive organic traffic and revenue, strong technical SEO skills (site architecture, crawlability, indexation, performance optimisation), experience managing international or multi-language websites (hreflang, geotargeting), fluency in one of French, Dutch, German, Spanish, or Danish, ability to scale content with localisation teams, proficiency in keyword research and performance analysis, excellent reporting/presentation skills, and strong cross-functional collaboration.
Required Qualifications
- Hands-on SEO experience in an ecommerce environment
- Proven track record delivering SEO strategies that drive organic traffic and revenue
- Strong technical SEO skills including site architecture, crawlability, indexation, and performance optimisation
- Experience managing international or multi-language websites with hreflang, geotargeting, and international SEO best practices
- Fluency in French, Dutch, German, Spanish, or Danish (both written and verbal)
- Experience collaborating with localisation and translation teams to scale content across multiple markets
- Proficient in keyword research, content strategy, and performance analysis to inform and optimise SEO campaigns
- Strong reporting and presentation skills with focus on traffic, ROI, and conversion metrics
- Excellent problem-solving and analytical skills with ability to manage multiple projects
- Comfortable working with cross-functional and cross-border teams, particularly across marketing and ecommerce
- Understanding of web usability, content optimisation, and user experience from an SEO perspective
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