SEO & Google Ads Specialist
$1,668,000–$1,668,000 year
RemoteAustralia
Job Summary
Develop and implement SEO strategies across multiple websites, brands, and locations to drive organic traffic and qualified leads. Create, manage, and optimize Google Ads campaigns by conducting keyword research, adjusting bidding strategies, and testing ad copy to improve conversion rates and return on ad spend. Perform technical SEO audits, monitor rankings and traffic, and prepare regular performance reports using GA4, Search Console, and Looker Studio. Collaborate with content teams to optimize landing pages and calls-to-action, while analyzing competitor activity to strengthen digital visibility in the short-term rental sector.
Required Qualifications
- At least 3 years of hands-on experience in SEO and/or SEM/PPC
- Proven experience managing Google Ads campaigns from setup through optimisation and reporting
- Strong working knowledge of Google Analytics 4 (GA4) and Google Search Console
- Demonstrated experience developing and implementing SEO strategies
- Strong understanding of on-page, technical and local SEO
- Experience conducting keyword research, competitor analysis and search intent analysis
- Proven ability to analyse campaign data and make optimisation decisions based on performance
- Experience managing SEO and paid search across multiple websites, brands, locations or markets
- Demonstrated ability to connect digital marketing activities with measurable business outcomes
Desired Qualifications
- Experience in short-term rentals, hospitality, travel, tourism, accommodation or property management
- Experience working with Australian businesses or Australian target markets
- Experience with direct booking or conversion optimisation strategies
- Working knowledge of HTML and CMS platforms
- Experience with SEMrush, Ahrefs, Screaming Frog or similar SEO tools
- Experience with Google Tag Manager and conversion tracking
- Familiarity with accommodation platforms such as Airbnb, Booking.com or Expedia
- Experience managing local SEO and Google Business Profiles across multiple locations
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