SEO & GEO Specialist- Vertoz
On-siteAiroli, Maharashtra, India
Job Summary
Develop and execute comprehensive SEO and Generative Engine Optimization (GEO) strategies to improve organic rankings and ensure accurate brand representation across AI platforms like ChatGPT and Gemini. Conduct in-depth keyword research for programmatic advertising solutions, collaborate with content teams to optimize web copy, and perform regular site audits to resolve technical issues affecting crawlability and Core Web Vitals. Monitor key performance indicators using Google Analytics and SEMrush, preparing detailed weekly and monthly reports while staying updated on algorithmic changes and competitor tactics within the B2B technology sector.
Required Qualifications
- 2-3 years of experience
- Bachelor's degree in marketing, mass communication, media studies or another discipline
- Certification in SEO & SEM
- Certification in Google Adwords
- Certification in Google Search Console & Analytics
- Certification in SEM Rush
- Certification in Hubspot
- Certification in Similarweb
- Sound knowledge of WordPress
- Sound knowledge of HTML
- Sound knowledge of CSS
- Sound knowledge of Javascript
- Adequate knowledge of reflecting SEO on Ai tools and LLMs
- Strong understanding of technical SEO elements including schema markup (JSON-LD), entity optimization, canonical tags, XML sitemaps, and robots.txt
- Hands-on experience with Google Analytics
- Hands-on experience with Google Search Console
- Hands-on experience with Ahrefs
- Hands-on experience with SEMrush
- Hands-on experience with Screaming Frog
- Exceptional ability to interpret complex data and translate it into actionable marketing strategies for both Google Search and AI platforms
- Excellent written and verbal communication skills
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