SEO-Driven Product Owner (US-Focus)
RemoteUnited States
Job Summary
Oversee and manage one or more affiliate websites, ensuring their growth and performance through strategic SEO and content initiatives. Develop and execute plans to drive traffic and conversions while optimizing site usability and overall user experience. Manage in-house staff and freelancers, overseeing task allocation, quality control, and project budgets. Conduct market and competitor analysis to identify trends, monitor performance metrics, and adjust strategies accordingly. Ensure alignment with editorial standards, SEO best practices, and monetization strategies to identify new growth opportunities. Manage project timelines and resources efficiently within a collaborative environment focused on the US iGaming market.
Required Qualifications
- Minimum 2 years of experience as a project manager in online marketing
- Expertise in SEO for the US market, including content strategy, UX optimization, CRO, and traffic acquisition
- Strong understanding of the US iGaming market, ideally with experience building iGaming assets
- Experience with Sweepstakes Casinos, including familiarity with the regulatory landscape, operator promotions, and player acquisition strategies specific to this segment
- Hands-on experience with WordPress and managing content-driven sites
- Proven ability to lead and manage small teams effectively
- Experience in project management methodologies (e.g., Scrum, Agile)
- Native English speaker (American English preferred)
Desired Qualifications
- Creativity in developing new content and marketing concepts
- Proactive, adaptable, and highly collaborative
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