SEO Content Writer, B2C
$55,000–$68,000 year
On-siteFort Collins, Colorado, United States
Job Summary
Write engaging, informative, SEO-optimized B2C blog content addressing career training and high school programs for prospective students and adult learners. Create persuasive video scripts for marketing, social media, and website use. Develop compelling copy for websites, landing pages, email campaigns, brochures, and digital/print materials. Collaborate with the SEO team to identify content opportunities and implement best practices that improve organic search performance. Monitor content performance using analytics, audience insights, and industry trends to improve engagement. Work closely with the marketing team to align content with campaigns and brand messaging. Collaborate with subject matter experts, instructors, and internal stakeholders to gather information. Maintain a consistent brand voice while adapting messaging for different audiences and platforms.
Required Qualifications
- Bachelor's degree in English, journalism, communications, or related field
- 3+ years of applicable experience
- Strong writing, editing, and storytelling skills
- Experience writing for B2C audiences in a variety of formats, including blog articles, reports/whitepapers, landing pages, video scripts, and more
- Excellent attention to detail and ability to meet deadlines
- Familiarity with SEO and content marketing best practices
- Demonstrated ability to multitask and manage timelines to ensure all projects and tasks are meeting key deadlines
- Excellent verbal and written communication skills
- Commitment to clarity, accuracy, and professionalism in all written materials
- Ability to adapt writing style based on audience, platform, and purpose
- Portfolio of writing samples (blogs, articles, reports, or scripts)
Desired Qualifications
- Experience in education, edtech, or career training preferred, but not required
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