SEO Content Marketer & Writer
On-siteToronto, Ontario, Canada
Job Summary
Own Feathery's SEO content strategy by researching buyer intents for wealth management and insurance audiences, then research, write, and publish high-quality pillar pages, solution pages, and blog posts. Optimize existing site structure to grow rankings and convert traffic into pipeline while partnering with product and go-to-market teams to ground content in real workflows. Track performance against rankings and pipeline goals to sharpen strategy, including shaping Feathery's presence in AI-driven and answer-based search. This hands-on role requires writing the majority of content yourself to support organic growth for tools used by Fortune 500 financial institutions.
Required Qualifications
- 3+ years of experience in SEO and content marketing
- Experience ideally for a B2B SaaS, fintech, or financial services audience
- Strong writing ability to explain technical or regulated subject matter clearly and credibly
- Enjoyment of doing the writing yourself
- Understanding of modern SEO end-to-end including keyword and intent research, on-page optimization, content structure, internal linking, and technical fundamentals
- Comfort with tools like Ahrefs, Semrush, Google Search Console, and analytics platforms
- Ability to make decisions based on data
- Ability to take a topic from research to published, ranking page without heavy oversight
Desired Qualifications
- Direct experience writing for financial services (wealth management, insurance, lending, or payments)
- Familiarity with how SEO is shifting toward AI-driven and answer-based search
- Hands-on experience building and shipping marketing pages in Webflow
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