SEO and Digital Marketing Specialist
On-siteCape Town, Western Cape, South Africa
Job Summary
Conduct keyword research, competitive analysis, and technical SEO audits to identify optimization opportunities. Optimize website pages, metadata, and on-page elements to improve rankings and search visibility. Assist with link-building activities, monitor backlink quality, and collaborate with content teams to develop search-optimized website, blog, and social content. Monitor SEO KPIs, analyze performance, and create regular reports using analytics tools to identify trends and gaps. Stay current with SEO best practices, algorithm updates, and industry trends. Complete a full application including screening questions and a pre-employment test.
Required Qualifications
- Associate degree, certification, or equivalent experience in Marketing, Communications, Digital Media, or a related field
- Hands-on experience with SEO or digital marketing
- Proficiency with SEO tools such as Google Search Console, SEMrush, Ahrefs, Moz, or similar
- Strong analytical, communication, and writing skills
- Ability to multitask and collaborate cross-functionally
- Must be authorized to work in the country where the job is based
- Must be willing to submit up to a LEVEL II background and/or security investigation with a fingerprint
- Must be willing to submit to drug screening
Desired Qualifications
- Experience with CMS platforms (WordPress, Webflow, Shopify)
- Familiarity with basic HTML/CSS for on-page fixes
- Working knowledge of Google Analytics and GA4
- Understanding of how SEO integrates with broader digital marketing channels
- Experience with social media content optimization
- Knowledge of local SEO, schema markup, or technical SEO basics
Additional Requirements
- Must be authorized to work in the country where the job is based
- Must be willing to submit to drug screening
- Subject to background/security investigation results
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