SEO Analyst / Data Specialist
Remote
RemoteContractSenior Level
ContractSenior Level
Job Summary
Create and maintain dashboards for rankings, CTR, conversions, and revenue attribution to track SEO performance. Set up and manage KPI tracking for organic traffic, bounce rate, keyword performance, and conversions. Conduct cohort analyses, keyword cannibalization checks, and trend analyses to identify gaps and opportunities. Provide insights and recommendations that feed directly into SEO strategy, testing, and ongoing optimization. Collaborate with marketing, content, and product teams to ensure SEO insights inform decision-making at all levels. Ensure accurate data collection and reporting, working with analytics and dev teams as needed.
Required Qualifications
- 2–4 years in SEO analytics, web analytics, or data analysis roles
- Strong expertise in Google Analytics 4
- Strong expertise in Google Search Console
- Strong expertise in Looker Studio (or equivalent BI tools)
- Proficiency in Excel/Google Sheets
- at least basic SQL for data querying
- Experience building SEO dashboards and reports for stakeholders at different levels
- Strong problem-solving skills
- Strong analytical skills
- Strong communication skills
Desired Qualifications
- Familiarity with BI platforms like Tableau or Power BI
- Experience analyzing enterprise or multi-market SEO data sets
- Knowledge of Python/R for automation and advanced analytics
- Experience supporting A/B testing and experimentation frameworks
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