SEO & AI Search Strategist

SEO & AI Search Strategist responsible for developing multi-layered organic search strategies across traditional SEO, AI-generated search experiences, conversational discovery, and discovery ecosystems. Owns initiatives spanning traditional SEO, AI-driven search, zero-click environments, and entity-based optimization. Builds scalable content systems, topical authority, and internal linking structures; optimizes content for extraction, summarization, and conversational retrieval by AI. Collaborates with creative, development, and marketing teams; ensures strong technical foundations (crawlability, indexing, schema, site architecture) and uses GA4, Search Console, Ahrefs/Semrush to measure impact and guide growth. Focuses on aligning SEO, content, paid acquisition, and AI visibility into a unified growth strategy; analyzes performance and translates data into actionable recommendations for cross-functional partners.