SEO & AI Search Executive
On-sitePristina, Pristina, Kosovo
Job Summary
Carry out on-page and technical SEO improvements across the Babble website, including site structure, metadata, schema markup, page speed, and crawlability. Support the move into answer-engine optimisation by structuring content for AI-powered search tools, conduct keyword research to inform content briefs, and monitor organic and AI-search visibility performance. Assist with conversion rate optimisation by setting up A/B tests and tracking conversion funnels under guidance. Use AI tools to accelerate technical audits, content brief generation, and automated reporting, while maintaining web governance standards for broken links and accessibility.
Required Qualifications
- 0–2 years' experience in a digital marketing, SEO, or web-related role (placement, internship, or academic project experience counts)
- A basic understanding of how search engines and AI-search tools find, rank, and surface content
- Curious, analytical mindset — comfortable digging into data before acting
- Strong attention to detail
- Clear, concise written communication
- Quick to learn and adopt new tools and platforms
- Collaborative — works well with colleagues across the UK, South Africa, and Kosovo
- Takes ownership of tasks while knowing when to escalate
- Genuinely interested in how AI is changing search and content discovery
Desired Qualifications
- Familiarity with tools such as Google Search Console and Google Analytics (or equivalents) is helpful; training will be provided
- Comfortable working with data in spreadsheets
- Confident using AI tools (e.g. ChatGPT, Claude) to support day-to-day work
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