SEO & AI Search Content Manager
RemoteUnited States
United StatesRemoteFull TimeSenior LevelFinancial ServicesStartup
Full TimeSenior LevelStartupFinancial Services
Job Summary
Own SEO and AI search content for step.com, managing the Money 101 blog's daily publishing engine through personal writing, freelancer coordination, and AI-assisted workflows. Drive on-page optimization, site architecture, and technical audits while optimizing for LLM and AI-search visibility via structured data and schema. Build authority through backlink acquisition and digital PR, and optimize social channels—particularly YouTube—for organic acquisition. Partner with Performance and Affiliate teams, establish E-E-A-T signals, and own organic performance reporting on rankings, traffic, and conversions.
Required Qualifications
- 4+ years in SEO and content, with at least one role owning both strategy and hands-on execution at a consumer app, fintech, or growth-stage startup
- A strong writer and editor who can produce polished, accurate personal finance content daily and enforce a quality bar across freelance and AI-assisted output
- Demonstrated results growing organic traffic: keyword strategy, on-page and technical SEO, and content that ranks
- Working knowledge of answer engine optimization (AEO) and generative engine optimization (GEO) — how LLMs and AI search platforms select, summarize, and cite sources — and hands-on experimentation with optimizing for them
- Experience with YouTube SEO or video content optimization
- Fluent with the modern SEO toolkit: Ahrefs or SEMrush, Google Search Console, GA4, and schema/structured data
- Comfortable running backlink and digital PR campaigns that earn authoritative links
- Self-directed and organized — able to run a daily publishing operation, a technical roadmap, and experiments simultaneously without dropping the ball
- Bachelor's degree or an equivalent combination of education, training, and experience
Desired Qualifications
- Personal finance or fintech experience
- Familiarity with Contentful and light HTML/CSS; enough technical fluency to work closely with engineers
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