Senior Webinar & Digital Events Strategist
$266,000–$295,000 year
HybridSan Francisco, California, United States
Job Summary
Own the webinar and digital events strategy, including audience priorities, portfolio architecture, editorial themes, formats, calendar, investment decisions, and success measures. Design experiences for specific buyer needs and journey stages with clear value exchange, CTAs, and follow-up paths. Partner with Product Marketing, Content, speakers, customers, and subject-matter experts to create differentiated programs that make complex AI topics useful and concrete. Work closely with the Webinar Marketing Manager and production partners to translate strategy into clear briefs, run-of-show requirements, launch plans, QA, and delivery standards. Build integrated pre- and post-event motions across paid, email, web, social, SDR, Sales, and account-based channels to reach the right audiences and sustain momentum. Establish qualification, routing, seller context, and follow-up expectations so high-intent engagement receives timely and relevant action. Define measurement across audience quality, registration-to-attendance, engagement, CTA behavior, qualified leads, account progression, pipeline, and content reuse. Use performance data and audience feedback to improve the portfolio, retire low-value formats, and create reusable programming and activation playbooks.
Required Qualifications
- 10+ years of experience across B2B webinars, digital events, experience marketing, content programming, or integrated campaigns, ideally within a complex or technical category
- A track record of building programs that create qualified demand and pipeline—not simply registrations, attendance, or engagement
- Strong understanding of audience strategy, programming, speaker development, digital attendee journeys, promotion, production, follow-up, and measurement
- Experience leading complex cross-functional programs with executives, subject-matter experts, customers, agencies, technical partners, and sales teams
- Excellent editorial judgment and the ability to translate sophisticated ideas into clear, compelling audience experiences
- Strong analytical discipline and comfort using audience, engagement, conversion, and pipeline data to make portfolio and investment decisions
- The ability to balance strategic planning with hands-on problem solving in high-visibility, fast-moving environments
- Genuine curiosity about AI and its potential to improve experience design, content workflows, audience intelligence, and personalization
- This role is based in San Francisco, CA
- We use a hybrid work model of 3 days in the office per week
- Occasional travel will be required
- Background checks for applicants will be administered in accordance with applicable law
- qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates
- For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality ...
- job duties require access to secure and protected information technology systems and related data security obligations
Desired Qualifications
- Partnering closely with a Webinar Marketing Manager on production and delivery
- Experience with OpenAI's products
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