Senior Web Marketing Manager
$120,000–$150,000 year
RemoteUnited States
Job Summary
Define web experience strategy, mapping journeys for distinct personas from discovery through evaluation. Own conversion and engagement by running continuous A/B and multivariate testing programs to optimize key paths. Manage search and answer visibility across traditional search, answer engines, and AI-driven discovery via technical SEO and structured data. Develop strategic direction and briefs for internal development and design teams to execute against business objectives. Align with Product, Product Marketing, Solution Marketing, Brand, Demand Gen, and Sales to ensure web experience supports messaging and pipeline goals. Define KPIs, build dashboards, and report on web performance tied to pipeline and revenue.
Required Qualifications
- 7+ years in digital/web marketing
- ideally in B2B SaaS or cybersecurity
- demonstrated ownership of web strategy and performance outcomes
- A strong grasp of persona-based marketing and multi-stakeholder buyer journeys
- ability to translate them into web experiences
- Proven experience directing or briefing development and design teams
- in-house or agency
- A track record of cross-functional partnership with Product, Product/Solution Marketing, Brand, Demand Gen, and Sales
- Strong command of search visibility across SEO, AEO, and GEO
- conversion rate optimization
- web analytics (e.g., GA4)
- Fluency with the modern web marketing stack
- CMS platforms
- A/B testing tools
- SEO/AEO tooling (Semrush, Ahrefs, Screaming Frog)
- tag/analytics management
- Ability to translate business goals into clear technical and design requirements
- A data-driven mindset
- strong cross-functional communication
Desired Qualifications
- Bonus: familiarity with ABM motions
- marketing attribution
- selling to technical and security audiences
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